Website Maintenance: Why It's Not Optional

Nobody calls us about maintenance when their website is new. They call when the contact form has been silently broken for three months, or when Google flags the site as hacked. By then the cheap option is off the table.

What "maintenance" actually means

• Updates. CMS core, plugins, server packages. Most hacked sites we rescue were compromised through a plugin update that was postponed for a year.
• Backups. Taken automatically, stored off-site, and — the part everyone skips — restored occasionally to prove they work.
• Monitoring. Uptime checks, SSL expiry warnings, broken-link scans. Your customers should never be the ones to tell you the site is down.
• Small improvements. A pricing page that reflects current prices. Photos from this decade. A copyright year that doesn't scream "abandoned".

The cost of skipping it

A typical rescue job — cleanup after a hack, emergency updates, lost-content recovery — costs more than two years of a maintenance plan. And that's before counting the customers who saw a browser warning instead of your homepage.

The honest pitch

Yes, we sell maintenance plans, so take this with a grain of salt. But we'd rather sell you a boring €60/month plan than a dramatic €1,500 rescue. One of those is much easier to explain to your accountant.